Putting the Closet in the Cloud, in the Cloud: How RTR Moved to Cloud Services

Historically, our tech stack ran in a traditionally hosted datacenter with a services architecture running on self-managed virtual machines. Fast forward 11 years, after building and proving out the business, to the beginning of the pandemic. We had to make a lot of long term business impacting decisions. One of those decisions for RTR was to focus on our tech stack and ensure it would continue to effectively power the business into the future.

How to Buy the Runway at Rent the Runway

Most of the time, our customers return their rentals, but if they really love them, they can choose to purchase them. Now, customers can even elect to buy a secondhand piece at any point in their journey, even before it’s at home with them.